A High Bounce Rate- What is a bounce rate? Google Analytics defines it as the % of single-page visitors to your site. That means it is the % of people who come to your site but only check out one page that they land on. Updating your website could help with that so that you make them want to visit the rest of your website.
Your Page Load Speeds Are Too Slow- Does it take forever for the pages on your website to load? Visitors are not going to hang around for a page that takes forever to load.
Your Website Doesn’t Reflect Your Brand- What is your Brand? Your style? What do have to offer? It should visible on your website. Your website is your online storefront so when a potential client comes to website they should know right away what you want them to do.
Your Site Isn’t Mobile Friendly Or Responsive- Mobile website traffic makes most of visits to your website so if it is not compatible for mobile you are going to miss out on big group of potential clients. Check the web design you use to make sure it is mobile friendly before even starting to create your new website.
You Have Confusing Website Navigation- Dozens of menu options in the menu bar, many sections that are hard to understand, then it is time for an upgrade. When clients visit your site they should know how to navigate your pages and not have to wait for graphics to load.